Peridot
Kaia Care
I wanted to blog about what I did and everything I learned along the way creating my consumer facing e-commerce store. It was a REAL hustle and I can’t imagine not sharing the incredible learnings and the skills I gained along the way.
First of…naming your startup can be VERY stressful. But don’t you worry, I’ve got you covered. I wrote this Medium article on how to register your business name.
Me at Rutgers University conducting interviews
Data Analysis and Iteration: After gathering a substantial amount of data through online surveys and in-person interviews, we employed a meticulous data analysis process. By categorizing and organizing responses, we identified common themes, pain points, and desires within our target market. This analysis became the foundation for iterative improvements to our product concept, ensuring that it aligns closely with the needs and preferences of our users.
More cute pop-up chats! Clearly not afraid of doing my job
Product Development and Execution:
Working closely with my team, we developed various formulas for our Ayurvedic solution. These formulations were then tested, likely through focus groups or surveys, with our target audience. By selecting the formula with the most likes, we ensured that our product was well-received and aligned with customer preferences.
Product Market Fit
Reasoning:
I knew that I have an idea. But ideas are nothing without a right product-market fit research. I started conducting multiple surveys both in-person and online. I knew I needed to get someone on the team who thought the same and was as passionate about bringing positivity to period health. As a co-founder of Our Kaia, a menstrual wellness startup, we recognized the importance of deeply understanding our target market in order to develop a product that truly meets their needs. To achieve this, we embarked on an extensive user-interview process, conducting online surveys and in-person interviews at popular locations such as Trader Joe's, Walgreens, and college campuses. In this article, we will outline the key aspects of our user-interview process and highlight the valuable insights gained from interviewing over 800 individuals who menstruate. Here are some photos of us conducting surveys to figure out the need of what we are building in the market.
